Wednesday, September 19, 2007
Media Buildings - New Concepts Communicate
Nice article in the NYTimes today about 3 new buildings, dedicated to media, breaking new ground on interacting with the public... WGBH in Brighton, MA, the Newseum in Washington, DC and the Newhouse School of Public Communication at Syracuse University. Love it.
The building’s facade is itself a media element: a digital skin that will project varying LED images every day. (The city prohibits any text display there because of broader concerns about commercialization.) On a gray morning, for example, the electronic mural could display fluffy white clouds in a deep blue sky.
The notion is to have the building consistently engaging with the public. “Hopefully people will think, ‘What is WGBH going to throw at me today?’ ” Mr. Olcott said.