Director George Lucas announced recently that he'll be quitting the blockbuster film biz and that the future lies in small films and Web distribution.At a groundbreaking ceremony for his renamed alma mater, the School of Cinematic Art at University of Southern California, Lucas said spending $100 million on a making a film and another $100 million for marketing makes no sense.
"I think people are going to be drawn to a certain medium in their leisure time and they are going to do it because there is a desire to do it at that particular moment in time, " said Lucas. "Everything is going to be a matter of choice. I think that is going to be a huge revolution in the industry."
That being said, Indiana Jones 4 is still in development and intended to be released on the good old fashioned large screen. "We are not rushing in, we are trying to find out exactly where the monetization is coming from." Amen, brother.
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